![]() I’ve spoken with multiple execs at Intel on this and, as Intel’s Tom “TAP” Peterson reiterated on HotHardware’s webcast not long ago, Intel needs GPUs as a critical, complimentary compute engine and accelerator in multiple markets, from supercomputing to AI and the data center, like its Flex Series Arctic Sound-M media accelerators, for example. It almost goes without saying at this point, that reports and rumors of Intel Arc Graphics’ death were greatly exaggerated (to quote Mark Twain), and those reports never made sense to me from the jump. Intel Needs GPUs But Will Also Need To Keep The Faith ![]() While game upscaling technology was a necessary check box feature for Intel Arc GPUs, it’s obvious from launch day testing that the feature is performing really well, with great image quality and a growing list of supporting game titles. NVIDIA just announced its GeForce RTX 40 series with this feature, but it’s only supported on these higher-end cards currently. ![]() At their respective price points, Arc A Series graphics cards are the first to bring full AV1 hardware-assisted video transcoding that can increase throughput and visual fidelity for game streaming and other types of video media streaming and content production. Intel’s AXG business unit has generally succeeded on its first effort if you consider what the Arc A770 and A750 have delivered thus far. Of course, in addition to being a disruptor, Intel needs to innovate in GPU technologies and software as well. Intel Has Shown It Can Innovate In GPU Technologies ![]() Sure, Intel needs to deliver when it comes to GPU silicon and software execution, but as long as its products are in the mix and relatively competitive at a certain price band, they’ll be a welcomed player for consumers and a disruptor in the market that will drive a more competitive landscape. ![]()
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